The new Ford Fiesta Design is centred on the driver and the customers’ experience, while and not while driving. When the first cars were invented, a hundred years ago from now, they used to be something extraordinary. It was comparable to owning a plane nowadays, something extremely luxurious and special. But still, it was something strange. A carriage without any horses, powered by an engine. The level of acceptance was low, but slowly rising. To make the people feel more familiar with an automobile, the design was inspired by what the people knew and loved, their own homes.
When the automobile was invented, the Interior Design, something no one knew about back then, was focussed on the driver and basically looked like their own living rooms. Comfy materials, everything had a purpose and it was a practical thing. The years have passed, Interior Design became an actual thing and technology became more important than the drivers’ and passengers experiences. Luckily, this phase is over and Design is about the be focussed more on how it used to be. Cars will look like our own living room, very soon from now actually. With progressing development of self-driving cars, there will be no need of a steering wheel and all the displays turned to the driver only. You will be able to relax on couch-like seats, with all the amenities you have at home and are familiar with. There will be no need to pause your Netflix film, nor to worry about traffic.
What I mostly learnt at a Ford Fiesta Design Talk in Munich, that I attended recently, is that Automobiles are becoming ‘driving experience living rooms’. The first step in this direction is the interior Design of the new Ford Fiesta. The henceforth 8th generation will be all new inside while remaining close to how the people love and know the Fiesta. As the 7th generation was so popular, and customers wanted the 8th to still look alike, the designers followed the wishes. This is basically the whole Ford Fiesta design story. The only thing what is now different is that the Fiesta has outgrown the ‘small car’ image, turning into a grown-up car to say so. In Europe, the new Ford Ka+ replaces the ‘beginners car’ image and purpose the Fiesta used to have.
Being the first Car with the new Interior Design language of Ford, the new Ford Fiesta Design gives a first glimpse of what’s to come.