In Paris, where most of the crowds are and money is no object, Mercedes-Benz is of course not far away. But the Mercedes-Benz Gallery on the Champs Elysees is not just a marketing tool for Mercedes-Benz to bring people into contact with the brand, and perhaps to buy one or two accessories in the shop or to pick up brochures. The Mercedes-Benz sales location on the Champs Elysees in Paris has a tradition that goes back more than a hundred years! This is an old post I initially published after my visit in 2014 on my old German blog, the store was closed in the meantime.
Mercedes settled in Paris in 1913
As early as 1913, when the Champs-Elysées was already the most beautiful boulevard in the world, Mercedes-Benz opened a showroom at number 154. Today, the Gallery can be found at number 118. Back then, when the automobile was still a huge sensation and people could still hardly believe that motorcars without horses existed, it was of course necessary to convince people and win over customers on the international stage in Paris. It was not only during the golden twenties that the world’s top names met in Paris, but also where the latest trends and technical innovations were born. Until the early 1960s, the Salon de l’Auto (Paris Motor Show) was held at the Grand Palais, not far from the Champs-Elysees and today’s Mercedes-Benz Gallery.
Today, there are, at present, five cars in the showroom. Immediately in the entrance area of the Mercedes-Benz Gallery Paris a Mercedes-Benz CLK GTR, then behind it a new Mercedes-Benz GLA, then the concept car of the S-Class Coupe, a new C-Class and, unjustly hidden, a Mercedes-Benz 300 SL. To the cars in white and silver paintwork, the walls in flashing and pink scream at the visitors. Add a loose beat and the visitors like it.
International Mercedes-benz Galleries
The Mercedes-Benz Gallery Paris opened in autumn 2010 and you can only experience the success of this showroom concept for yourself when you visit: it’s booming! The Mercedes-Benz Gallery in Munich (now the Mercedes me Store Munich) and the Mercedes-Benz Gallery Berlin are also very popular. This February, the 1,000,000th visitor was welcomed in Munich and the 1.7 millionth in Berlin. The Gallery in Munich was opened at the beginning of 2009, in Berlin at the end of 2009. Among other things, there is also a Renault showroom on the famous Champs-Elysees.
old Address of Mercedes-Benz Gallery Paris: 118 Avenue des Champs-Élysées, 75008 Paris, France
old Opening hours: Monday to Sunday, from 10:30-20:00