Press Release by European Capital of Smart Tourism
The European Capital of Smart Tourism is an EU initiative, currently financed under the COSME Programme. It is built on the successful experience of the Preparatory Action proposed by the European Parliament, and implemented by the European Commission in 2019 and 2020. It aims to promote smart tourism in the EU, foster innovative, sustainable and inclusive tourism development, as well as spread and facilitate the exchange of best practices. This EU initiative recognises outstanding achievements by cities as tourism destinations in four categories. Those are Accessibility, Sustainability, Digitalisation as well as Cultural heritage and creativity. The competition was open to cities across both the EU, as well as the non-EU countries that take part in the COSME programme.
These cities are competing for the 2022 European Capital of Smart Tourism title
Last week, the European Commission announced the seven shortlisted cities for the European Capital of Smart Tourism 2022 competition (presented in alphabetical order): Bordeaux (France), Copenhagen (Denmark), Dublin (Ireland), Florence (Italy), Ljubljana (Slovenia), Palma (Spain), Valencia (Spain). The finalist cities were selected from a total of 30 applications from across 16 countries.
Find out more about each of the seven shortlisted destinations here on the website of the European Union.
The competition has a proven track record of success. The 2022 European Capital of Smart Tourism is the third edition of the competition. Gothenburg and Málaga were selected as the winners of the 2020 European Capitals of Smart Tourism competition, while Helsinki and Lyon won the inaugural competition and jointly held the titles of 2019 European Capitals of Smart Tourism.
The two winning cities will benefit from communication and branding support throughout 2022. This will include a promotional video, a purpose-built hashtag sculpture to install in a prominent location, diverse promotional activities and visibility at the EU level.
The winning cities will be awarded in November 2021. For all the latest news on the European Capital of Smart Tourism (smarttourismcapital.eu), sign up to our newsletter (smarttourismcapital.eu/newsletter), or follow on Facebook (SmartTourismCapital) or Twitter (eu_growth), or follow the Hashtag #EUTourismCapital on Social Media to stay up-to-date.